What is it about Barbiecore fashion that’s so appealing? To find out, I spoke to Gabriela Rosales, a Los Angeles-based stylist with a “Barbification” style service. But with Robbie’s unforgettable cowgirl outfit (which is sure to be the top Halloween costume of the year), we’ve seen a notable Barbiecore and Western wear crossover. So it was cool we were the first to market in the western space this pink boot.”īut even before Margot Robbie was spotted wearing a hot pink, western-inspired jumpsuit in the Barbie movie, western apparel was trending in a big way. “So it’s just this kind of process of following trends, taking risks, seeing what mainstream designers are doing, and then trying it. “You get signals that this is going to be a popular color, and you kind of take a risk,” Holman said.
#ARIAT CASANOVA MOVIE#
Ariat sped the boots to market so that they could be available in time for the Barbie movie release this summer. To sell Ariat on the new “haute pink” Casanova boots, Holman wore an all-hot-pink getup. So we’re kind of combining high fashion, being inspired by all that, as well as looking at what’s happening in the rodeo world or the western lifestyle and then combining the two and making sure it’s right.” “We do everything from travel to Europe, travel to New York, to look for these trends as well as go to horse shows and rodeos. “Our job is to be innovative, trend right, and get the boots that are perfect for the consumer,” Holman said in a phone interview. Yet when designing a pair of boots, designers have to start years in advance. Hot pink started trending on runways in 2022, and Barbiecore has been trending ever since the first photos leaked from the Barbie movie set. With a background in both fashion and equestrian sports like showriding, she was the perfect cowgirl to forecast this particular trend.
Holman has been “living and breathing the Western lifestyle” since she was old enough to play with Barbies. I had to know everything about these boots, so I talked to Shane Holman, Ariat’s Head of Global Merchandising-Footwear, Accessories, Trend, & Business Development. Even the more understated “Powder Pink” Casanova boots are eye-catching (and they certainly qualify as Barbiecore as well). And while I saw cowboy boots, leather jackets, and fringe galore, the Casanova boots stood out.Įven though they had just been released that month, I saw multiple cowgirls rocking these boots on my Texas trip.
#ARIAT CASANOVA PROFESSIONAL#
Both Ariat and the Professional Bull Riding League were celebrating their 30th anniversaries, and all the top cowboys in the world had gathered in Texas. The Casanova boots have been available for years in brown, black, and tan leather, but in May, Ariat released the hot pink version of these boots, just in time for Barbie-inspired fashion to hit its peak.Įarlier this year, I took a tour of the Ariat brand store in Fort Worth, Texas. Bold, bright, and perfectly on-trend with the Barbie craze of the moment, the Casanova Western Boots in “Haute Pink Suede” are the epitome of Barbiecore.Īriat is a western wear brand that outfits actual cowboys and equestrians, so perhaps they weren’t the most likely brand to produce a pair of boots worthy of Barbie herself. But if you love the Barbiecore fashion trend, these boots might change your life. For those feeling brave enough to try (and what better time?), meet the Ariat Casanova Western Boots, available in the hottest of hot pink suede.
Not everyone has the confidence to pull off a pair of knee-high Barbie-pink cowboy boots, but the world would be a better place if we did. If you purchase something from our posts, we may earn a small commission.
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