Customers simply tell their barista they would like their drink in a reusable cup and then pay a $1 refundable deposit.Ģ. Order your beverage in a reusable cup and pay a $1 deposit.Ĭustomers can order their hot or cold beverage in a newly designed reusable cup in-person at a participating Starbucks Café or Drive-Thru or via Mobile Order and Pay. The program provides customers the option to receive their beverage in a reusable cup and return it at a participating store’s contactless kiosk or at-home through a Seattle-area service called Ridwell.ġ.
Starbucks new cups may 2021 how to#
The challenge is how to make choosing reusables as convenient as you expect from Starbucks – no extra steps – especially with 80% of Starbucks beverages being enjoyed on the go.īuilding on learnings from single-store tests this Fall and Winter, Starbucks is scaling its Borrow A Cup program to five stores in Seattle from March 30 to May 31, 2021.
We will lead the transition to a circular economy.” “We understand the interdependency of human and planetary Health, and we believe it is our responsibility to reduce single use cup waste. “Promoting reusability is an important part of Starbucks goal to reduce waste by 50% by 2030,” said Michael Kobori, Starbucks Chief Sustainability Officer. And while technically, Starbucks cups can be recycled under the right circumstances, they can only be used once. Trial program allows customers to order their beverage in a reusable cup, each replacing up to 30 disposable cups.Ĭompany partners with Seattle-area service, Ridwell, to offer customers an at-home option to return their borrowed cup. Two-month borrow-and-return trial will run in five Seattle stores as part of Starbucks ongoing commitment to reducing single use cup waste and goal to reduce waste by 50% by 2030.
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